5 ways to build Internal Links that boost Ecommerce SEO

Building internal links is one of those great “quick wins”. Exactly like external backlinks they help search engines know what pages are important.¬†

This way of link building is especially important for Ecommerce websites. It’s hard to get people to link to your products, so why not create your own links? Here’s some ideas you can use that will help you sell more products, help customers find the right products and build relevant (internal) links while doing it.


Here’s how you do Ecommerce Image SEO if you have lots of products

Theoretically ecommerce image SEO is not very difficult: your images need to be high quality, need descriptive file names and contain alt tags but in practice this can be very difficult if your store has thousands of products with multiple images.

Is it worth it to add unique and high quality alt tags to all your images? You can probably find a better way to spend your time. Yet you want to avoid situations where your product images all have too generic (or no) alt tags.

The Solution? Tag your images.

Tagging your images is the ideal combination of quick and effective. Here is what you do: when uploading new product images you tag your images based on what kind of photo it is: is it a photo of the front view of the product? Is it a close-up product shot or just the back side of the box? This can simply be a implemented with a dropdown menu in your CMS.

inktweb image upload demo
The upload screen of Inktweb.nl contains multiple image types.

Depending on your products you can describe your image types in roughly 5 types.

  • Front view
  • Close-up
  • Side view
  • Atmosphere image
  • Other

You don’t need a SEO copy writing training to be able to use this. Anyone from the intern to the content manager can easily select on of these options when uploading a new image. It’s straight forward and takes minimal amount of time. Now that you have this data, how do you use it?ecommerce image seo template

Combine this data, the “type”, with your current product name (or “title”) as a fallback if no custom alt tag is given.

    src="<?php echo $product->src;?>"
    alt="<?php echo $product->title . ' ' . $product->image_type;?>">


It’s a simple as that. This method is especially effective if you have multiple product images. Sure, not as great as custom alt tags for all your photos but considerably better than nothing or something generic like “[title] photo 1”.

Why do I recommend this method?

  • Takes minimal effort
  • No spammy alt tags by well meaning interns
  • Easily translatable for your i18n needs
  • You can still add custom alt tags